Agreements & Collaborations, Expansions, Mergers & Acquisitions, New Product Launches, and Partnerships are some of the Key Strategies Adopted by the Leading Companies in the Flat Steel Market

"Steel is an alloy that is primarily utilized in the construction industry. It serves to be fundamental component for developing various infrastructures, such as buildings, railway tracks, and roads. Steel products are mainly classified into flat steel and long steel products. Flat steel products are used in varied sectors, such as automotive, heavy machinery, and construction, among others. Key raw materials used for producing flat steel include thermal coke, coking coal, iron ore, steel scrap, and natural gas. Major companies operating in the flat steel market include ArcelorMittal (Luxembourg), POSCO (South Korea), Voestalpine AG (Austria), Essar Steel (India), ThyssenKrupp (Germany), United States Steel Corporation (U.S.), Nippon Steel & Sumitomo Metal Corporation (Japan), Allegheny Technologies Inc. (U.S.), SSAB (Sweden), Hyundai Steel Co., Limited (South Korea), Tata Steels Limited (India), SAIL (India), and Essar Steel (India), among others.

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Agreements & collaborations, expansions, mergers & acquisitions, new product launches, and partnerships are some of the key strategies adopted by the leading companies in the flat steel market. These companies have also been investing in R&D activities to strengthen their sales and distribution networks, enhance their market visibility, and strengthen their position in the market.



POSCO (South Korea) has been focusing on agreements & collaborations to strengthen its position in the flat steel market and is expanding its business in new geographies. This has helped the company to expand its global footprint and tap critically advantageous regions that are witnessing rapid growth in the flat steel market. In 2015, the company entered into a strategic agreement with Renault Samsung Motors to supply high quality materials for automobiles. In the same year, the company entered into a supply agreement with SsangYong Motor to supply new steel grades required for manufacturing new cars. In 2013, the company expanded its production facilities in China, Turkey, and Indonesia for manufacturing new grades of flat steels for automobiles and electronic applications.

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In 2015, ArcelorMittal (Luxembourg) held the largest share of 10.2% of the flat steel market, owing to its global presence and high revenue generated by the company’s steel business. The company majorly focuses on the strategy of agreements & collaborations to strengthen its position in the flat steel market. In 2016, ArcelorMittal entered into various agreements to supply plates and hot rolled sheets to MSC Meraviglia (Malta, Valletta), Osman Gazi Bridge (Turkey), and Royal Caribbean Cruises Ltd. Moreover, it also has entered into various agreements in 2015 to supply sheets and plates to Volkswagen (Germany), Baltic Sea Wind Farm, and Açú Port (Brazil).


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Market Leader - Isobutyl Stearate Market

Isobutyl Stearate (IBS) is an ester which is primarily used in metalworking, personal care, and other industrial activities. It is also used to improve the lubricity of different metals such as, copper, steel, and aluminum. The major companies operating in the global isobutyl stearate market are, Emery Oleochemicals (Malaysia), Oleon NV (Belgium), Faci S.p.A. (Italy), A&A Fratelli Parodi Spa (Italy), Industrial Química Lasem, SA (Spain), Hangzhou DayangChem Co.,Limited (China), and Mosselman S.a. (Belgium).

Some of the important strategies adopted by the key companies to strengthen their positions in the market are, new product launches, acquisitions, and capacity expansions. These companies are also investing in R&D activities to broaden their product portfolios and their positions in the isobutyl stearate esters market.

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Emery Oleochemicals (Malaysia), is the one of the major producers of isobutyl stearate. This company is a leading supplier of isobutyl stearate esters, used in metalworking, personal care, and other industrial activities. The company is actively focusing on strategic developments. For instance, in 2016, the company has announced the launch of dicarboxylic acid corrosion inhibitors under the brand EMEROX 1199. The company in 2015, in order to expand its capacity in bio-lubricants, completed a new project by establishing its Technical Development Centre at Cincinnati. The company has recently (in 2016) received the Certified Biobased Product Label from the United States Department of Agriculture (USDA) to increase its product portfolio with six products under the EMEROX range of renewable-based polyols.

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Oleon NV (Belgium) is a major player in the European region. The company has a broad product portfolio of isobutyl stearate esters which are used in metalworking, personal care, and other industrial applications. The isobutyl stearate esters produced by Oleon NV, are used as lubricity improvers for steel, copper, and aluminium rolling, and are also used for cutting, grinding, and drilling operations. The company is focusing on the development of the applications of isobutyl stearate. For instance, in 2016, Oleon NV launched a new brand JOLEE, under its health and beauty segment. In 2014, the company, with its partner United Plantations Bhd, commenced a new food emulsifier factory in Malaysia. This is operative under a 50:50 joint venture, UniOleon Sdn Bhd. The factory will produce food oleo-derivative products and is expected to strengthen the company’s presence in the bakery and confectionery industry.




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Coated Steel Market Worth 26.68 Billion USD by 2020

The report "Coated Steel Market by Resin Type (Polyester, Fluoropolymer, Siliconized Polyester, Plastisol, and Others), by Application (Building & Construction, Appliances, Automotive, and Others) - Global Forecast to 2020", The global coated steel market (2015–2020) is projected to reach USD 26.68 Billion by 2020 registering a CAGR of 5.30% between 2015 and 2020. The major driver identified for the global coated steel market is growing demand from end-use industries such as construction, automotive, and appliances; stiff competition in the coated steel industry;  inexpensive than electro-galvanizing process; product quality and differentiation; durability of cut edges; and fluoropolymer continue to grow in the building & construction market.

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The key players in this market are ArcelorMittal S.A. (Luxembourg), SSAB AB (Sweden), Salzgitter AG (Germany), OJSC Novolipetsk Steel (NLMK) (Russia), Voestalpine AG (Austria), OJSC Magnitogorsk Iron & Steel Works (MMK) (Russia), ThyssenKrupp AG (Germany), Nippon Steel & Sumitomo Metal Corporation (Japan), United States Steel (U.S.), Essar Steel Ltd. (India), Tata Steel Ltd. (India), Lysvenskii Metallurgicheskii Zavod Zao (Russia), and Jindal Steel & Power Ltd. (India), and others.

On the basis of Resin Type:

• Polyester
• Fluoropolymer
• Siliconized Polyester
• Plastisol
• Others

On the Basis of Application:

• Building & Construction
• Appliances
• Automotive
• Others

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Growing demand from end-use industries is driving the demand for coated steel

The growth of the downstream industries is the key driving force for the coated steel market. For example, in the refrigerator market, the sales in the Asia-Pacific region have witnessed a steady growth in the past few years. China and India are the key production hubs of refrigerators due to huge domestic demand and low production costs. The great demand from such end-use industry has driven the market for coated steel. The increasing potential to spend on upgrades for kitchens, roofing, and basic home improvements and additions most of which include steel coated products are driving the coated steel market.

Polyester the largest resin type for coated steel

In 2015, the polyester resin segment accounted for the largest market share, in terms of value. Polyester resins form highly durable structures and coatings are cross-linked with a vinylic reactive monomer, which is most commonly styrene. The current industry trend highlights the use of polyester resin above all other resin types. In addition, it has limited use in the coatings industry primarily because curing is strongly inhibited by oxygen, leaving the surface of the polyester-coated steel soft and sticky. Due to these properties, the polyester-coated steel are the most broadly used coated steel, globally.

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