New Product Launches, and Acquisitions was the Key Strategies Adopted by Major Players to Enhance their Presence and Market Shares in the Global Release Liners Market

Release Liners Market global release liners market was valued at USD 64.50 Billion in 2016, and is projected to reach USD 93.02 Billion by 2022, at a CAGR of 6.4% from 2017 to 2022. The base year considered for the study is 2016, while the forecast period is from 2017 to 2022.

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Expansion of production capacities, new product launches, and acquisitions was the key strategies adopted by major players to enhance their presence and market shares in the global release liners market from 2011 to 2017. This strategy accounted for a major share of all development strategies adopted by leading players during the above mentioned period. Key players operating in the global release liners market include The 3M Company (US), Mondi Group (Austria), Sappi Limited (South Africa), Munksjo Oyj (Sweden), Lintec Corporation (Japan), Polyplex Corporation (India), Eastman (US), Gascogne Laminates (France), UPM (Finland), and Loparex (US).

In May 2017, UPM launched honey glassine 45 and honey glassine 45 PEFC liners to improve their performance in food, retail, and logistics applications. These PEFC liners have a higher density, improved die cutting performance, and smoother running on label lines.  In April 2013, Polyplex Corporation set up a wholly owned distribution company in The Netherlands by the name of Polyplex Europe B.V. The distribution company is fully owned by Polyplex (Thailand) Public Company Limited (PTL). Through this expansion, the company aims to strengthen its market presence in EU.

In December 2016, MACtac Americas, LLC   a manufacturer and distributor of adhesive papers and films for printing in the US. This acquisition will help Lintec to enter the North American market for paper and films, and release liners. While developing products in the North American market, the company could utilize the brand image and sales and distribution network of MACtac.

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In November 2016, Munksjo Oyj acquired Ahlstrom Corporation, one of the leading suppliers of fiber-based products including filters and specialty papers. Through this merger, the company aims to serve a broad range of end-use industries with the diverse product portfolio and service offerings such as food and beverage packaging. The two companies would benefit from each other as they have a strong foothold in different geographies.

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